Apple Reportedly 'Most Likely Winner' of NFL Sunday Ticket Rights, Considering Bid for UEFA Champions League Package

Rumors have been circulating about Apple bidding on the massive NFL Sunday Ticket package for out-of-market games, with a report just a few weeks ago stating that Apple, Amazon, and Disney were all in the running.

nfl
According to Dylan Byers at Puck News, Apple is now regarded as the "most likely winner" as Disney has dropped out of the bidding that could approach $3 billion per year.

As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely come in significantly higher than $2 billion a year—some sources with insight into the talks believe it could come in close to $3 billion. This has effectively removed the cautious, ever-disciplined Disney from consideration, since its own bid came in under $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, are also not in contention, I’m told. The race for the Ticket has therefore come down to Apple and Amazon, and while nothing has been signed or agreed to, I have been given ample reason to believe that Apple is the most likely winner of the sweepstakes—and not merely because I was told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley.

Byers says that Apple and Amazon are also considering bids for a domestic package of UEFA Champions League games that could cost up to $2.5 billion over six years.

Apple has just begun dipping its toes into the live sports market, starting with a limited package of Friday night Major League Baseball games this season, and recently announcing a 10-year deal with Major League Soccer for worldwide broadcast rights to all games, but it's clear the company has significant ambitions as it seeks to increase its presence in the competitive market.

Tag: NFL

Top Rated Comments

syklee26 Avatar
24 weeks ago
Apple winning Sunday Ticket and UEFA means it will skyrocket toward the top in the streaming market. This is a complete game changer.

Right now I pay $30 per month for Apple One Premium. I will gladly pay $10 extra for both. Heck, I can pay $15!
Score: 12 Votes (Like | Disagree)
mnsportsgeek Avatar
24 weeks ago

Apple winning Sunday Ticket and UEFA means it will skyrocket toward the top in the streaming market. This is a complete game changer.

Right now I pay $30 per month for Apple One Premium. I will gladly pay $10 extra for both. Heck, I can pay $15!
It won’t be part of Apple TV+. These will be Apple TV Channels. Separate fee. Confirmed with the MLS deal.

Makes sense to not bloat the monthly fee of ATV+ with sports content that many people don’t want.

I’d like to see Apple One subscribers get a discount on the channels though, and maybe Premier subscribers get Champions League for free.

Though my guess is:
MLS: $10/month or $80/yr
NFL: $300/yr or $75/month
UEFA: $5/month
Score: 10 Votes (Like | Disagree)
throwaway572937 Avatar
24 weeks ago
I wish they’d make a bid on F1. I love watching the feed through Sky Sports and I’d want that to continue, but I think Apple TV+ could do a better job from a UI and reliability standpoint than F1TV
Score: 7 Votes (Like | Disagree)
ghostface147 Avatar
24 weeks ago
Well at least they’ll have the actual broadcast teams for the NFL instead of their baseball broadcast teams. They aren’t very good right now.
Score: 6 Votes (Like | Disagree)
syklee26 Avatar
24 weeks ago

You're kidding, right? More like $100 a month, for each of those. And that's counting todays price with Directv, which actually has a distribution channel that can handle the traffic and not eat up everyone's data cap!
NFL game pass is $279 for an entire season. Apple is not charging $100 per month.
Score: 4 Votes (Like | Disagree)
mnsportsgeek Avatar
24 weeks ago
NFL, MLS, Champions League, and Europa League is a hell of a splash into sports. I would have loved if they grabbed a piece of the B1G football contract, but I’m sure they weren’t interested in a streaming partner.

Let’s see if they can grab the NBA in a couple years.
Score: 3 Votes (Like | Disagree)

Popular Stories

A16 iPhone 14 Pro

iPhone 14 Pro Faced 'Unprecedented' Setback Leading to Removal of New Graphics Processor

Friday December 23, 2022 6:32 am PST by
Apple planned a major generational update for the iPhone 14 Pro's graphics capabilities, but was forced to scrap plans for the new GPU late in development after "unprecedented" missteps were discovered, according to The Information. In a paywalled report, The Information claimed that Apple engineers were "too ambitious" in adding new features to the graphics processor designed for the iPhone ...
apple wallet drivers license feature

These 12 U.S. States Will Let You Add Your Driver's License to Your iPhone

Monday December 19, 2022 10:26 am PST by
Apple continues to roll out a feature that allows residents of participating U.S. states to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. The feature has only launched in Arizona, Colorado, and Maryland so far, but Apple shared a list of additional U.S. states committed...
General iOS 16 Feature Yellow

5 New iOS 16 Features Coming to Your iPhone in 2023

Saturday December 24, 2022 6:06 am PST by
Apple recently released iOS 16.2 with many new features. Now, attention turns to additional features coming to the iPhone in 2023. We've recapped five iPhone features that Apple has previously promised to launch or expand, such as an Apple Pay Later financing option and an Apple Card savings account for earning interest on Daily Cash. At least one feature listed below will be part of iOS...
top stories 24dec2022

Top Stories: All-New Mac Pro in Testing, AirTag Updates, and More

Saturday December 24, 2022 6:00 am PST by
It's Christmas Eve, but that doesn't mean there hasn't been much in the way of Apple news and rumors in recent days as we've been hearing details about Apple's plans for the Mac Pro, iPhone SE, and more. In other news, Apple has detailed changes it made in a couple of recent AirTags firmware updates, while the company appears to have pulled back a new Home app architecture it began offering...
santa tracker 1

Track Santa's Journey From the North Pole Using Google's Santa Tracker

Saturday December 24, 2022 2:01 am PST by
If you have been good this year, you may be interested to learn that Google today launched its annual Santa tracking feature, allowing Santa to be tracked in real time on his mythical journey to the North Pole as he prepares to deliver presents to kids around the world. Google's Santa Tracker continues a 19-year tradition for the company, allowing excited children (and parents!) to keep up...
3nm apple silicon feature

3nm Chips From Apple Supplier TSMC to Enter Mass Production This Week

Sunday December 25, 2022 11:41 pm PST by
Apple's main chip supplier TSMC will kick off mass production of 3nm chips this week, with Apple being the primary customer of the new process, which could first be used in upcoming M2 Pro chips expected to power updated MacBook Pro and Mac mini models. According to the new report by DigiTimes, TSMC will start mass production of its next-generation 3nm chip process on Thursday, December 29, ...
netflix1

Netflix to Begin Cracking Down on Password Sharing in Early 2023

Wednesday December 21, 2022 2:14 pm PST by
Popular streaming service Netflix is planning to put an end to password sharing starting in early 2023, according to a new report from The Wall Street Journal. There have been persistent rumors about the end of password sharing, and Netflix has been exploring methods to crack down on it, but the changes are set to officially go into effect next year. Netflix has long known that password...